Context menu
You can create an 'own phrase' from free text via the Context menu. In the Creator, right-click on a free text phrase and choose 'Create new phrase.' Using the context menu allows you to create a new phrase without leaving the Creator, making the workflow more seamless.

In this menu you can also add line breaks and rearrange the phrase order. There is currently a video on the iPublisher start page demonstrating the Context menu.